How To Do Essay Samples

How To Do Essay SamplesIf you have been having difficulty writing an essay, this is the best time to begin to practice what you have learned. You may be interested in a special writing assignment.For the month of July, you can choose an issue of Newsweek to write about, with a note that you will follow up on it at the end of the year. Have your statement about what you would keep doing written for each of the issues. You should have already been collecting the information you will need to answer the question by now.You may want to write the essay before you start using the new writing techniques. You will want to be prepared, so as not to be stumped by what you have to write next.If you are a fast writer, you may want to consider writing the essay before you use the new method. Then you can review it and practice. This also gives you a chance to get a feel for writing an essay and how you get along with it.As always, you need to know why you are doing the task. Does the essay sample require that you write about a specific topic or does it need a general treatment? This is one thing you can do to help yourself with writing the essay sample, which you may not need to do all the time.Next, write the first part of the new essay. Take care that you don't give away too much information. Only give enough to the reader to get them interested, and then put a question in there that they should answer themselves.Write the rest of the essay as usual, but do it faster. Then just practice with the sample for a while and take your time with the writing exercise.

Netflix Case Study 5 Essay Example

Netflix Case Study 5 Essay Example Netflix Case Study 5 Essay Netflix Case Study 5 Essay Netflix is a subscription based video rental company and has become the frontrunner in the video rental industry since it was founded in 1997 and the launching their online segment in 1999. The industry as a whole has only a few competitors with a handful dominating the market (Netflix, Red Box, Cable TV Video on Demand and Pay-Per-View). By 2010 Netflix had evolved into the world’s largest subscription service for DVD rentals by mail and streaming both movies and TV episodes over the internet; its subscription base had grown to 15 million. By the second quarter of 2010 revenues totaled 519. 8 million which represents a 27 percent year-over-year growth from the second quarter of 2009. Further analysis showed the company’s net income had increased by 94. 2 million from 2004 to 2009 which represents an annual growth rate of almost 40 percent. Netflix profits were soaring at a time when the â€Å"more traditional† video industry was struggling and suffering severe losses. How was it that Netflix was experiencing record breaking profits and growth when competitors like Blockbuster were crashing? In its infancy Netflix developed a competitive advantage by being one of the first in the video rental industry to realize that technology was changing, the world was changing and with that the wants and needs of the people were changing. To address these changes they created a convenient, low cost, flat rate product that allowed people to rent an unlimited amount of movies from the comfort of their own home. With competitors quickly following suit Netflix had to foster innovative ways to preserve and expand their subscription base and to maintain their competitive advantage. It was always the goal of Netflix founder and CEO, Mike Hastings to outcompete the competition with a later goal to become the world’s best internet movie service; that said it is discernible that he had a strategy to sustain their competitive advantage. Aside from the low cost flat rate subscription plan the Netflix strategy is to provide an excellent customer experience/value. Netflix leverages this experience/value by providing a comprehensive library of videos with convenient and easy to use software selection; Netflix later utilizes these to further strengthen their competitive advantage by building on them. Netflix is cognizant of the fact that if a customer perceives the selection to be poor or too small they may opt to try the competition or leave the market entirely. In an added effort to provide a good experience/value and retain their customers Netflix attempts to predict what types of videos their customers prefer to watch. They do this by referring to the massive amount of customer data that is generated by their library and software, and orders that are placed. Each time a customer places an order the information is stored, complied and compared to other customer’s accounts that viewed the same or similar movies; recommendations for future viewings are then made based on the comparisons. This facilitates customer retention, by showing they have a large selection of videos that is to the customer’s liking at a low cost (great experience at a low cost = great value). Their strategy goes well beyond the retention of current customers Netflix has an aggressive marketing and advertising program in place using the internet, radio, direct mail, and third party promotions to acquire new customers. Strategies include, but are not limited to free trials and placing ads in locations when internet searches are done on the competition. The Netflix strategy has been both successful and lucrative; they have distinctively positioned themselves by providing subscription services that other providers do not, they have a vast library, many video/movie agreements, large data base for recommendations and software, which would be costly for a competitor or new entrant to duplicate. Netflix still sees the mail order DVD market as feasible for the near future, but realizes that advances in technology will drive industry change and will eventually drive down the demand for this segment of the company. One recommendation that I would make is for Netflix to continue the strategy for transitioning from the mail order segment to the internet/video on demand segment. They should still continue the mail segment for markets that don’t rely on the internet, but should focus on other ways to make the experience/value better than the competition to help offset shrinking advantage of the mail delivery method. This could be accomplished by, offering video game rentals, health or educational options or lowering subscription costs. Another option or recommendation to lowering subscriptions and retaining customers would be to offer incentives for customers that sign up for longer terms. Signing up for three to six months at time would deter the number of cancellations and still not burden customers with a long term contract of one/plus years. The last recommendation would be to continue developing relationships with technology leaders such as Microsoft, Sony, and Apple (as well as others). It is a technology driven market and they need to be certain they have agreements in place and are always current with new technology. As technology continues to advance toward video on demand and the desire for instant delivery so will the trials in the marketplace, and they will need to be ready. Overall the Netflix strategy has been incredibly successful, and I believe as long as they continue to give their customers a great experience/value, stay current with technology they will continue to be an industry leader.

The fail city---Philadelphia, PA Essay Example | Topics and Well Written Essays - 1750 words

The fail city---Philadelphia, PA - Essay Example It has an art and culinary mix that is reflective of its ethnic mix of Irish, Scottish, and German immigrants in the seventeenth century, then followed later mostly by immigrants from southern and eastern Europe such as Poles, Italians, Hungarians, etc. and followed again by another immigrant wave of African-Americans during a period called as their Great Migration in the early twentieth century. Before the European settlers and colonizers came to Pennsylvania, this state is the home of the Delaware native-American tribe as well as other Indian tribes like the Iroquois, Shawnee, Erie, and Susquehannock. Pennsylvania is one of the original thirteen states which declared independence from Great Britain. Although its state capital today is Harrisburg, it is Philadelphia which has a rich historic legacy in most important events of American history, like the Declaration of Independence (1776) and the signing of the Constitution (1787), as it was the preferred meeting place of the Founding Fathers. Philadelphia once surpassed Boston as a chief seaport in the mid-Atlantic seaboard. This paper examines the success factors of Philadelphia from an anthropological, economic, and political viewpoint during its heyday. Discussion Philadelphia had always been the center of most human activities since its early time as a European settlement. As such, its success can be viewed from an anthropological angle or perspective because it was, and still is today, a melting pot (or salad bowl) on the East Coast. The original settlers of Philadelphia were the Indians and a first wave of European colonizers was the Dutch, followed by the British, and then a bit later, by the Swedes. The resulting mix of various European settlers intermarried with the natives. This mixture of peoples produced a tolerant attitude towards other cultures and got the best aspects of each culture to make the present culture of Philadelphia today which is progressive, flexible, and open to new ideas. The peopl e of Philadelphia are composed mostly of white Europeans (almost 82%) who are non-Hispanic with the next big majority being either black Americans or African- Americans (non-Hispanic origin). Besides these two, there are also many ethnic groups in the city’s population such as Native Americans (descendants of the remnants of original tribes) and Asians such as Pakistanis, Chinese, Indians, Vietnamese, Koreans, and Cambodians. The composition of Philadelphia’s population is truly cosmopolitan hence it is similar to New York City in terms of ethnic diversity. The different groups learned to live with each other in peace due to close proximity and tolerance for their differences. Philadelphians have learned to accommodate, cooperate and collaborate in the racial politics of culture (Baker 130). Although anthropology has four main areas of concentration in terms of study (the sociocultural, biological-physical, archaeological, and lastly, linguistics anthropology) it is th e sociocultural aspects of Philadelphia’s anthropology which can best explain its success as a big, modern city. This is to examine the city in terms of its sociocultural features such as in social patterns, religious beliefs, and cultural practices, as defined (American Anthropological Association, para. 2) because it determines justice, balance of

Marketing of Art Products Assignment Example | Topics and Well Written Essays - 1500 words

Marketing of Art Products - Assignment Example This analysis focuses on the various aspects of arts marketing and evaluates whether the different conduits for arts sales could be considered as efficient in their sales and marketing approach. The sales outlets for marketing of art products largely depend on direct consumers, festival or exhibition visitors and also on sponsors. Olkonnen et al (2000) argue that there is little or no academic interest or research studies on the phenomenon of commercial sponsorship on arts, sports and media events. Sponsorship as a study of marketing management is largely defined by marketing mix and mass communication and Olkonnen et al claim that sponsorship could be better defined by applying the approach towards networking and interaction. Networking in marketing of arts focuses on understanding the dynamics of sponsorship as a method of networks and relationships and also interpersonal communication rather than sponsorship as a measure of effects on the audience or consumers. The art festival is one of the major marketing tools through which a large number of art enthusiasts could be assembled to focus on both the academic and the commercial aspects of art. Waterman (1998) writes that despite the prominence and ubiquity of such art festivals these festivals have not been studied or researched to an appropriate degree. These art festivals serve as a platform for new artists and also from a social perspective transform places and settings into environments thriving with the production and processing ad even consumption of the very essence of culture which seem to be available within a specific location. The way a particular culture in manifested and projected becomes very obvious in festivals and festivals play a major role in highlighting cultural aspects of art apart from being a major conduit for the sale and marketing of arts. Waterman (1998) goes a bit further in discussion the implications of these festivals and suggests that support for arts is a pro cess used by elites to distance themselves from the other classes of society. Thus being a patron of arts marks out someone as member of refined or higher social class. However the changing nature of festivals is obvious as from being traditionally innovative and being controlled by artistic directors, these festivals are now increasingly controlled by marketing managers and agencies who have been transforming arts into an industry with a strong potential for marketing and attracting consumers at a large scale. Arts festivals are now seen as serving the dual purpose of marketing the arts products as also advertising the place in which such festivals are held and thus tend to attract sponsors and agencies that have many different marketing approaches and motivations. Waterman (1998) suggests that the concept of festival for arts and economics may be related to tensions between culture and cultural politics. Direct marketing of art objects is one of the more traditional and common ways of marketing and selling art products. Arnold and Tapp (2003) suggest that direct marketing is being increasingly used by non profit organisations to reach consumers, raise sales and revenues and improve long term consumer relationships. In case of selling of arts

Sapporo beer Essay Example for Free

Sapporo beer Essay Japan’s Sapporo Holdings said on Thursday it would enter the Vietnamese market by taking a 65 percent stake in a beer joint venture with Vietnam National Tobacco Corp to tap its fast-growing market. It marks the first major overseas expansion in three years by Sapporo, the smallest of Japan’s four major brewers, as bigger rivals Kirin and Suntory have been aggressively snapping up overseas businesses to grow beyond a shrinking domestic market. â€Å"Vietnam is Asia’s third-largest beer market after China and Japan and this is a fast-growing market,† said Tatsuya Komatsu, a Sapporo spokesman. The company will acquire a 50 percent stake in the venture from Danish brewer Carlsberg and 15 percent from Vietnam National Tobacco for a total of $25. 4 million. The joint venture will build a beer factory in Vietnam and is scheduled to startselling Sapporo brand beer in early 2012, it said in a statement. The venture aims for sales in 2019 of 150,000 kilolitres or $128 million. Sapporo said it will actively seek further acquisition opportunities to enlarge itsoverseas business, which now accounts for less than 10 percent of its revenues. Sapporo, the maker of Yebisu brand beer, acquired Canadian brewer Sleeman in 2006 for 30 billion yen ($340 million), but has been overshadowed by Kirin and Suntory in overseas expansion. Kirin has spent $1. 5 billion in the past two years to buy Australia’s National Foods and Dairy Farmers and $2. 8 billion to take full ownership of Australia’s No. 2 beer maker Lion Nathan. It also acquired a 49 percent stake in the Philippines’ San Miguel Brewery for $1. 4 billion. Asahi Breweries, locked in a fierce battle with Kirin for No. 1 slot in Japan’s beer market, said recently it could spend up to 400 billion yen ($4. 6 billion) on acquisitions over the next few years, with an eye on Asian markets. The Japanese brewers have been scrambling to diversify their products and geographic reach to reduce their reliance on the domestic beer market, which has lost 15 percent in volume in the past decade as the economy sputters and the population shrinks. HA NOI — The Japanese beer maker Sapporo Holdings plans to enter the domestic market from early 2012 through the purchase of a majority stake in Kronenbourg Viet Nam Ltd. Sapporo Holdings said it would buy a 65 per cent stake for about US$23 million in Kronenbourg Viet Nam, which is equally owned by Carlsberg Brewery A/S and the Viet Nam National Tobacco Corp (Vinataba). After the deal closes, which is due in January next year, a joint venture betweenSapporo Holdings and Vinataba will be set up with the latter holding 35 per cent of the joint venture’s stake. At that time, Kronenbourg Viet Nam will change its name into Sapporo Viet Nam Ltd. Sapporo said the joint venture would begin construction on a new plant on the outskirts of HCM City. The plant is scheduled to begin operations from 2012. Sapporo expects to earn a turnover of roughly $115 million within a decade from the Vietnamese market, with a predicted annual growth rate of more than 10 per cent for years to come. The joint venture has targeted a market share of roughly 3 per cent in Viet Nam by 2019. Sapporo also has plans to export beer produced in Japan to Viet Nam. The Japanese beer maker decided to expand its business in other Asian countries in a move to offset declining beer sales in Japan due to a shrinking population and a gloomy economic outlook. — VNS In 2010 , Sapporo has arrived in Vietnam and established Sapporo Vietnam Co. ( a joint venture between Tobacco Corporation Vietnam ( VINATABA ) and JSC Sapporo Holdings Ltd. for a total contribution from Japan 71 % ) . 11/ 2011, the Sapporo Factory in Long An Vietnam was officially put into operation . The plant has production capacity of 40 million liters / year , but to meet the goal of becoming a major production base for Southeast Asian beer market capacity will be increased gradually over the period 2015 to reach 100 million liters / year and in 2019 will reach 150 million liters / year . 4/2012 , Sapporo official launch sales activities . Sapporo time in more than 4,000 retail stores , restaurants , hotels, mainly in Vietnam . Sapporo has now launched 4 product lines premium beer : Sapporo Premium Beer Bottle 330 ml , 330 ml cans of beer Sapporo Premium , Sapporo Premium Beer 650 ml silver cans and beer Sapporo Premium 20L . In particular , products Can Silver ( silver cans ) is a typical representative of elegance and luxury of Sapporo Premium Beer . This product has a higher alcohol content than other types a bit , with a large capacity and a unique design that Sapporo beer can only be Sapporo is the only beer company in the world combined study of barley and hops to produce a formula to create the most perfect beer . Based on these studies , the Sapporo today have developed a new barley varieties better and Vietnam Sapporo Factory is also used . When the Vietnam market , to be able to produce beers with similar quality beers produced in Japan and in accordance with consumer tastes here , Sapporo choose the most appropriate type of yeast in 1000 different yeast species from the research Center of Sapporo in Japan . After Japan and Canada , Vietnam is the place where Sapporo beer factory and expect this will become the manufacturing center of the Southeast Asian market . Because Vietnam is the third largest beer market in Asia , the turnover of 3 billion liters of beer in 2020 and expected to double . Sapporo Vietnam not only passionate creative challenges overcome and the framework of the usual practice , but also to share the moments of happiness and joy winning hand. Thats why Sapporo Premium market presence in Vietnam as a premium beer brand .

Children And Television Essay -- essays research papers

Children are vulnerable and easily swayed by everything around them. Parents try to do everything in their power to protect their children from unhealthy environments. They child-proof everything, but they don’t realize that thousands of strangers enter the home everyday...through the television. Television is in 98% of North American homes and the average Canadian child watches four hours of television every day. Most parents do not realize that their children are watching violence-ridden television programs and that by the age of 18 the average North American child will have viewed over 200,000 acts of television violence. Children should not be allowed to watch violent television programs because children are easily desensitized to violence, they are unable to distinguish reality and fantasy and they copy what they see on television. Children are very impressionable and are easily desensitized to the violence they see on television. Research has shown that young children are aroused by aggressive scenes on television and show higher levels of emotion when watching aggressive programs than when watching passive programs. The arousal diminishes with repeated exposure to television and the violence no longer affects children. When people are no longer aroused by violence they become less responsive to human suffering and may not be as quick to help or may not intervene during an emergency. When there is a problem, arousal levels are high and quick action is taken but when arousal levels do no increase then people are not as concerned about the problem and may not jump in to solve it. Because society is becoming more aggressive, there will be more violent sociatal situations and if people do not take swift action and help because they are desenstiaed to the violence, many lives could be lost. Young children have trouble distinguishing between reality and fantasy. They cannot make objective evaluations, cannot form logical conclusions and cannot sort out relevant data about the things they see on television. They don’t understand the difference between what is possible and what is actually probable. If a young child see someone on TV jumping off a mountain and landing on their feet, they believe that it is real becausw they saw it happen with their own eyes and do not have the capacity to believe otherwise. Children do not develop the capacity to dis... ...eir children are watching in addition to the type of programs. In the formative years, they should also explain to their children the difference between "pretend" and "reality." For example, if the child sees someone getting shot on a TV program, the parent should point out that these are just actors pretending to get shot with a pretend gun. Frank discussions about the repercussions of real violence should also be discussed, with the focus on "right" and "wrong" behavior. This will help develop a sense of morality within the child which will allow him or her to make more informed decisions. The hue and cry about reducing the amount of violence on TV has had little affect on programmers or producers. The best defense parents can mount against the cumulative affects of television violence is to clearly explain to their children what is acceptable behavior. If parents explain their expectations to their children, they will be better able to f ormulate their own opinion regarding violence within a strong moral framework rather than within a blurred and confused sense of television reality which glorifies violence and makes is seen acceptable.

Related Literature of Peer Pressure Essay

In the book â€Å"All American Girl† by Meg Cabot, Samantha Madison, a sophomore artist-to-be, is an outcast in John Adams Preparatory School and has only one friend, Catherine, who unlike Sam, craves to be part of the ‘in-crowd’ or the popular in the school. Many other teens today also crave to be part of the popular crew in their school and they would do almost anything for it. In another book entitled â€Å"Queen Bees and Wannabes† by Rosalind Wiseman, it talks about a girl who just transferred to a new school in America and how she finds a way to fit in with the so called ‘Queen bees’ of the school and how it eventually leads to cat fights, lies, gossips and fake apologies. Typical girls today always want to be the popular girl that everyone stares at when they walk in the hallway. They would change anything and everything about them just to fit in. Even change their hair, clothes and attitude. â€Å"Thirteen† a 2003 drama film, a thirteen-year-old girl that was a victim of peer pressure turned to drugs, alcohol and self-mutilation for help. She cares less about her studies and continuously becomes more impulsive. She becomes a criminal and a drug addict. This is rampant in the world today for both boys and girls. They think that it is â€Å"cool† to do drugs and have sex and steal to fit in and be popular. These are the main problems in teens today and it’s mostly caused by peer pressure. In a Pizar animated film entitled â€Å"Nemo† the young fish was kidnapped because of peer pressure. He tries to impress his friends and things got worse as he was placed in an aquarium. Now his dad, is practically afraid of the ocean, goes to a cross-ocean adventure battling many trials with his mentally disabled friends.