Sapporo beer Essay Example for Free

Sapporo beer Essay Japan’s Sapporo Holdings said on Thursday it would enter the Vietnamese market by taking a 65 percent stake in a beer joint venture with Vietnam National Tobacco Corp to tap its fast-growing market. It marks the first major overseas expansion in three years by Sapporo, the smallest of Japan’s four major brewers, as bigger rivals Kirin and Suntory have been aggressively snapping up overseas businesses to grow beyond a shrinking domestic market. â€Å"Vietnam is Asia’s third-largest beer market after China and Japan and this is a fast-growing market,† said Tatsuya Komatsu, a Sapporo spokesman. The company will acquire a 50 percent stake in the venture from Danish brewer Carlsberg and 15 percent from Vietnam National Tobacco for a total of $25. 4 million. The joint venture will build a beer factory in Vietnam and is scheduled to startselling Sapporo brand beer in early 2012, it said in a statement. The venture aims for sales in 2019 of 150,000 kilolitres or $128 million. Sapporo said it will actively seek further acquisition opportunities to enlarge itsoverseas business, which now accounts for less than 10 percent of its revenues. Sapporo, the maker of Yebisu brand beer, acquired Canadian brewer Sleeman in 2006 for 30 billion yen ($340 million), but has been overshadowed by Kirin and Suntory in overseas expansion. Kirin has spent $1. 5 billion in the past two years to buy Australia’s National Foods and Dairy Farmers and $2. 8 billion to take full ownership of Australia’s No. 2 beer maker Lion Nathan. It also acquired a 49 percent stake in the Philippines’ San Miguel Brewery for $1. 4 billion. Asahi Breweries, locked in a fierce battle with Kirin for No. 1 slot in Japan’s beer market, said recently it could spend up to 400 billion yen ($4. 6 billion) on acquisitions over the next few years, with an eye on Asian markets. The Japanese brewers have been scrambling to diversify their products and geographic reach to reduce their reliance on the domestic beer market, which has lost 15 percent in volume in the past decade as the economy sputters and the population shrinks. HA NOI — The Japanese beer maker Sapporo Holdings plans to enter the domestic market from early 2012 through the purchase of a majority stake in Kronenbourg Viet Nam Ltd. Sapporo Holdings said it would buy a 65 per cent stake for about US$23 million in Kronenbourg Viet Nam, which is equally owned by Carlsberg Brewery A/S and the Viet Nam National Tobacco Corp (Vinataba). After the deal closes, which is due in January next year, a joint venture betweenSapporo Holdings and Vinataba will be set up with the latter holding 35 per cent of the joint venture’s stake. At that time, Kronenbourg Viet Nam will change its name into Sapporo Viet Nam Ltd. Sapporo said the joint venture would begin construction on a new plant on the outskirts of HCM City. The plant is scheduled to begin operations from 2012. Sapporo expects to earn a turnover of roughly $115 million within a decade from the Vietnamese market, with a predicted annual growth rate of more than 10 per cent for years to come. The joint venture has targeted a market share of roughly 3 per cent in Viet Nam by 2019. Sapporo also has plans to export beer produced in Japan to Viet Nam. The Japanese beer maker decided to expand its business in other Asian countries in a move to offset declining beer sales in Japan due to a shrinking population and a gloomy economic outlook. — VNS In 2010 , Sapporo has arrived in Vietnam and established Sapporo Vietnam Co. ( a joint venture between Tobacco Corporation Vietnam ( VINATABA ) and JSC Sapporo Holdings Ltd. for a total contribution from Japan 71 % ) . 11/ 2011, the Sapporo Factory in Long An Vietnam was officially put into operation . The plant has production capacity of 40 million liters / year , but to meet the goal of becoming a major production base for Southeast Asian beer market capacity will be increased gradually over the period 2015 to reach 100 million liters / year and in 2019 will reach 150 million liters / year . 4/2012 , Sapporo official launch sales activities . Sapporo time in more than 4,000 retail stores , restaurants , hotels, mainly in Vietnam . Sapporo has now launched 4 product lines premium beer : Sapporo Premium Beer Bottle 330 ml , 330 ml cans of beer Sapporo Premium , Sapporo Premium Beer 650 ml silver cans and beer Sapporo Premium 20L . In particular , products Can Silver ( silver cans ) is a typical representative of elegance and luxury of Sapporo Premium Beer . This product has a higher alcohol content than other types a bit , with a large capacity and a unique design that Sapporo beer can only be Sapporo is the only beer company in the world combined study of barley and hops to produce a formula to create the most perfect beer . Based on these studies , the Sapporo today have developed a new barley varieties better and Vietnam Sapporo Factory is also used . When the Vietnam market , to be able to produce beers with similar quality beers produced in Japan and in accordance with consumer tastes here , Sapporo choose the most appropriate type of yeast in 1000 different yeast species from the research Center of Sapporo in Japan . After Japan and Canada , Vietnam is the place where Sapporo beer factory and expect this will become the manufacturing center of the Southeast Asian market . Because Vietnam is the third largest beer market in Asia , the turnover of 3 billion liters of beer in 2020 and expected to double . Sapporo Vietnam not only passionate creative challenges overcome and the framework of the usual practice , but also to share the moments of happiness and joy winning hand. Thats why Sapporo Premium market presence in Vietnam as a premium beer brand .

Children And Television Essay -- essays research papers

Children are vulnerable and easily swayed by everything around them. Parents try to do everything in their power to protect their children from unhealthy environments. They child-proof everything, but they don’t realize that thousands of strangers enter the home everyday...through the television. Television is in 98% of North American homes and the average Canadian child watches four hours of television every day. Most parents do not realize that their children are watching violence-ridden television programs and that by the age of 18 the average North American child will have viewed over 200,000 acts of television violence. Children should not be allowed to watch violent television programs because children are easily desensitized to violence, they are unable to distinguish reality and fantasy and they copy what they see on television. Children are very impressionable and are easily desensitized to the violence they see on television. Research has shown that young children are aroused by aggressive scenes on television and show higher levels of emotion when watching aggressive programs than when watching passive programs. The arousal diminishes with repeated exposure to television and the violence no longer affects children. When people are no longer aroused by violence they become less responsive to human suffering and may not be as quick to help or may not intervene during an emergency. When there is a problem, arousal levels are high and quick action is taken but when arousal levels do no increase then people are not as concerned about the problem and may not jump in to solve it. Because society is becoming more aggressive, there will be more violent sociatal situations and if people do not take swift action and help because they are desenstiaed to the violence, many lives could be lost. Young children have trouble distinguishing between reality and fantasy. They cannot make objective evaluations, cannot form logical conclusions and cannot sort out relevant data about the things they see on television. They don’t understand the difference between what is possible and what is actually probable. If a young child see someone on TV jumping off a mountain and landing on their feet, they believe that it is real becausw they saw it happen with their own eyes and do not have the capacity to believe otherwise. Children do not develop the capacity to dis... ...eir children are watching in addition to the type of programs. In the formative years, they should also explain to their children the difference between "pretend" and "reality." For example, if the child sees someone getting shot on a TV program, the parent should point out that these are just actors pretending to get shot with a pretend gun. Frank discussions about the repercussions of real violence should also be discussed, with the focus on "right" and "wrong" behavior. This will help develop a sense of morality within the child which will allow him or her to make more informed decisions. The hue and cry about reducing the amount of violence on TV has had little affect on programmers or producers. The best defense parents can mount against the cumulative affects of television violence is to clearly explain to their children what is acceptable behavior. If parents explain their expectations to their children, they will be better able to f ormulate their own opinion regarding violence within a strong moral framework rather than within a blurred and confused sense of television reality which glorifies violence and makes is seen acceptable.

Related Literature of Peer Pressure Essay

In the book â€Å"All American Girl† by Meg Cabot, Samantha Madison, a sophomore artist-to-be, is an outcast in John Adams Preparatory School and has only one friend, Catherine, who unlike Sam, craves to be part of the ‘in-crowd’ or the popular in the school. Many other teens today also crave to be part of the popular crew in their school and they would do almost anything for it. In another book entitled â€Å"Queen Bees and Wannabes† by Rosalind Wiseman, it talks about a girl who just transferred to a new school in America and how she finds a way to fit in with the so called ‘Queen bees’ of the school and how it eventually leads to cat fights, lies, gossips and fake apologies. Typical girls today always want to be the popular girl that everyone stares at when they walk in the hallway. They would change anything and everything about them just to fit in. Even change their hair, clothes and attitude. â€Å"Thirteen† a 2003 drama film, a thirteen-year-old girl that was a victim of peer pressure turned to drugs, alcohol and self-mutilation for help. She cares less about her studies and continuously becomes more impulsive. She becomes a criminal and a drug addict. This is rampant in the world today for both boys and girls. They think that it is â€Å"cool† to do drugs and have sex and steal to fit in and be popular. These are the main problems in teens today and it’s mostly caused by peer pressure. In a Pizar animated film entitled â€Å"Nemo† the young fish was kidnapped because of peer pressure. He tries to impress his friends and things got worse as he was placed in an aquarium. Now his dad, is practically afraid of the ocean, goes to a cross-ocean adventure battling many trials with his mentally disabled friends.

A family supper - 1256 Words

A Family Supper, by Kazuo Ishiguro, is a story of uncertainty, nervousness, emotions, and loss of love in the family. The narrator, Ishiguro, is a Protagonist, was born in the Tokyo, Japan. He is returning home from California some two years after the death of his mother. After the WWII, Watanabe s despondency of the loss of the company leads him to take his life and his family members. The Protagonist s mother, who is believed by her husband to have lost hope in her life, commits a suicide as well. The Protagonist s father who lives with the loss of his wife and his friend and business partner, Watanabe, feels hopelessness that leads him to consider suicide as a relief from loneliness and guilt. A Family Supper, by Kazuo Ishiguro†¦show more content†¦With the mother s death as background and the partner s suicide as foreground, death will be better decision for father to reunite and fulfill the bond of love. 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