Revised Marketing Plan for Qantas - 5972 Words

MASTER OF BUSINESS ADMINISTRATION AWARDED BY NOTTINGHAM TRENT UNIVERSITY ASSIGNMENT SUBMISSION FORM Note: Students must attach this page to the front of the assignment before uploading to WECSERF. For uploading instructions please see the help file online Name of Student: Abhilash Vijayan Student Registration Number: SG 229 ------------------------------------------------- Module Name: Contemporary issues in strategic marketing Module Number: WEC-MBA-10-0506 Assignment Title: Revised marketing plan for Qantas Submission Due Date: 1st November 2009 Student’s Electronic Signature: Abhilash Plagiarism is to be treated seriously. Students caught plagiarizing, can be expelled from the programme Assignment†¦show more content†¦1.2.3 Positioning Developments of a more appealing offer for each segment so that the customers are more likely to be delighted or at least satisfied. Positioning is the process of placing the product in a clear distinctive and desirable place in the mind of the competitors in order to gain an upper edge. After positioning is considered, appropriate marketing mixes have to be designed in order to communicate positioning (STP Market segmentation, n.d.) 1.2 Marketing MIX As per Ian Ruskin Brown and Greg Clark â€Å" Marketing mix is the term used explaining the different elements comprising the offer that the different companies makes to their customers†. (Brown and Clarke, 2000:44). E.Jerome McCarthy in early 1960s came up with the four Ps in the marketing mix. According to him these 4ps are â€Å" Product, price, place and promotion†.( McCarthy and Shapiro 1975: 35). Refer Appendix I for the pictorial representation. But the view of Richard Sandhusen is that the four marketing mixes should be ‘price, product, promotion and distribution’ (Sadhusen, 2000:319). According to Steven Stralser ‘in order to create a marketing strategy and plan that touch all the areas of marketing to position a product, maximise revenue etc a few more components have to be considered which are, Marketing segmentation, Marketing Strategy, Marketing research , Pricing, placement and value chain.’(Stralser,Show MoreRelatedIntroduction . Qantas Airlines, Originally Registered As1111 Words   |  5 PagesIntroduction Qantas Airlines, originally registered as the Queensland and Northern Territory Aerial Services Limited is the largest Australian domestic and international airline and is currently leading as the world’s most preferred long-distance flight airline. Founded in 1920 in the outback of Queensland, Qantas offers their services regionally, domestic and internationally. Qantas prides themselves by prioritizing safety, reliable services, engineering and maintenance and customer service withRead MoreCustomer Benefits Packages And Value Chains2872 Words   |  12 PagesLimited 3 Service Company – Qantas Limited 3 Customer Benefits Package (CBP) 3 Woolworths Limited – CBP 4 Target customers and customer needs 4 Product availability 4 Qantas Limited – CBP 5 Target customers and customer needs 5 Understanding customer needs 5 Product availability 5 Value chain design and structure 6 Woolworths Limited 6 Advantages of Woolworths structure 6 Disadvantage – Woolworths structure 7 Qantas Limited 7 Advantages of QANTAS structure 8 Disadvantages of Qantas structure 8 OperationRead More British Airways PLC British Airways Essay1537 Words   |  7 PagesBritish Airway’s PLC is the largest international airline in the world. 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However, the following period, the airline isRead MoreA380 Essay11182 Words   |  45 PagesAirbus negotiated a revised delivery schedule and compensation with the 13 customers, all of which retained their orders with some placing subsequent orders, including Emirates,[63] Singapore Airlines,[64] Qantas,[65] Air France,[66] Qatar Airways,[67] and Korean Air.[68] On 13 May 2008 Airbus announced reduced deliveries for the years 2008 (12) and 2009 (21).[69] After further manufacturing setbacks, Airbus reduced plans to deliver 14 A380s in 2009, down from the previously revised target of 18.[70]Read MoreThe Sky’s the Limit2937 Words   |  12 Pagesintroduces â€Å"no-frills† airline concept Trademark Minimal staff available Quick aircraft turnaround of 25 minutes Weaknesses Limited resource by lower cost Minimal technical staff worker Low technological equipment Lack of marketing expertise Consumer’s complaint on delay schedule Opportunities Great potential market Diversification of market segment Regional routes Low fares as point to point network New routes to never-served destination ThreatsRead MoreStrategic Management in a Global Context8532 Words   |  35 Pagesopening of slots for foreign carriers on domestic markets. For example, does the EU and the US currently discuss a reciprocal opening of their domestic airspace? Airline Industry Value Chain INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING AND SALES SERVICE PROCUREMENT TECHNOLOGY DEVELOPMENT HUMAN RESOURCE MANAGEMENT FIRM INFRASTRUCTURE Adapted with the permission of Michael E. Porter from Competitive Advantage: Creating and Sustaining Superior Performance, copyright 1985Read MoreProject Managemant29326 Words   |  118 Pagesnever went anywhere. The new reservation system project, ResNet, would be managed by business area leaders and not Information Services managers—a first in NWA’s history and a major culture change for the company. Fay made Peeter Kivestu, a marketing director, the project manager for the ResNet Beta project in 1993. NWA was going through tremendous business changes at that time, and the airline almost went bankrupt in 1993. How could Fay and Peeter pull off the project? WHAT IS INVOLVED INRead MoreFinancial Analysis of British Airways4252 Words   |  18 Pagesfurther 2.0m or 5%. Passenger revenues made up a high proportion of the decrease (75.3%). Cargo revenues remained fairly static; Fuel Surcharges and other revenues fell by 20.2% largely due to a dilution in the shareholding in Australian carrier Qantas with who British Airways have a joint services agreement. Decreases were experienced in all geographical sectors. Looking at the graph indexed revenue changes by geography in Appendix C we can see that see that the geographical sectors are startingRead Moremarketing plan Essay21150 Words   |  85 Pagesï » ¿ BSB07 Business Services Training Package Marketing Qualifications 2009 Delivery and Transition Guide: BSB51207 Diploma, and BSB60507 Advanced Diploma Version 1 27 November, 2008 Training Package Implementation Project Published by the Department of Innovation, Industry and Regional Development, Victoria  © State of Victoria 2008 This work is copyright. It may be reproduced in whole or in part for study or training purposes, subject

The Mayan Culture Of Mesoamerica - 1840 Words

Mesoamerica is the area in which the ancient Maya had lived, and is the area where modern Mayans are still reside. According to Coe, the Mayan geographic can range from Guatemala, Belize, Honduras, El Salvador, Yucatan Peninsula, and the Mexican States of Chiapas and Tabasco (1966:17). Yet these areas are not limited to just Mayan. Many structural architecture remains today has proven the complexity of the Mayan culture in Mesoamerica. The Mayan history consisted of three main phases. The Preclassic period, the Classic period, and the Late Classic period. With each period containing several subdivisions. The Preclassic period started at the time civilization first emerged in Mesoamerica, around 1500 B.C., to about A.D. 250/300. The Preclassic period phase contained three subdivisions. The Early Preclassic, the Middle Preclassic, and the Late Preclassic. The Early Preclassic range from about 2000 B.C to about 1000/800 B.C.. The Middle Preclassic range from about 1000/800 B.C. to about 400/300 B.C.. The Late Preclassic range from about 400/300 B.C. to about A.D. 250. The Mayan civilization was thought to arose during the time of the Late Preclassic. The next phase is the Classic period, which range from A.D. 250 to about A.D. 600. And the final phase of the Mayan civilization is the Late Classic period, which range from A.D. 600 to about A.D. 900. The Mayan civilization in Mesoamerica is known to be highly advanced and sophisticated people. The Mayan employed a calendricalShow MoreRelatedHow Bloodletting And Human Sacrifice1235 Words   |  5 Pagesimportant in the life of the Mayans. The bloodletting allows the ruler the ability to communicate with the Gods and their ancestors. While the human sacrifice is connected to the continuation of the cosmos and the resurrection of the agricultural seasons. A summary and a discussion of the book Popol Vuh is presented, on the topic of reassurance theme of human sacrifice is addressed in this paper. The examination of ho w bloodletting and human sacrifice is crucial to the Mayan culture, and how these ritualsRead MoreThe Conquistadors1677 Words   |  7 Pagesfrom the Spanish, literally means conqueror. They were on a mission from Spain to settle Mesoamerica and spread Christianity, but most Conquistadors desired fortune and fame. First, Conquistadors were much more than Spanish settlers; some began aggressive expeditions in search of great wealth and status. Others were financed by Spain to find a water route to the East. Second, Conquistadors dominated Mesoamerica from Cuba to Mexico. They defeated and subjugated the Aztec Empire decimating hundredsRead MoreMesoamerica And The Great Complex Of Indigenous Cultures1456 Words   |  6 Pages Mesoamerica the great complex of indigenous cultures. The time period in which made I pretty big dent in history, the time period from 300BC until the 1500’s. Some of you are probably reading this like why is Mesoamerica so important? Or who or what has been involved in the Mesoamerica time period? Well some of your questions just might get answered if you continue reading this paper. I may not be the best writer but here going nothing. Mesoamerica was the start of a new beginning whenRead MoreEssay on Religious Syncretism and its Consequences in Mayan Society1211 Words   |  5 PagesReligious Syncretism and its Consequences in Mayan Society When Spaniards first set foot on Mesoamerican shores in the early sixteenth century, they encountered not the godless mass of natives they believed they found, but a people whose rich spiritual traditions shaped and sustained them for thousands of years. These diverse spiritual practices legitimized nearly every aspect of Mesoamerican daily life, from science and architecture to art and politics (Carmack 295), in many of the same waysRead More The Maya Essay1356 Words   |  6 Pages The Maya were a dominating society of Mesoamerica, rich in culture, community, and art. While life may not be completely interpretable yet, much in known about how these societies were constructed, and how their religion dominated their lives. Much is generally made of their massive stonework, their ceremonial complexes, and ritual sacrifices, but their small jade, ceramic, and stone sculpture deserves as much attention as the works of much larger size have received. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead MoreHow The Maya Civilization Was A Major Social Entity From Approximately 2600 B.c1316 Words   |  6 Pages Mesoamerica Essay The Maya civilization was a major social entity from approximately 2600 B.C.E. to 1521 C.E. The Maya civilization was never a fully unified society; it was primarily made up of numerous small states, in and around what is now known as the Yucatan Peninsula. These states, each apparently centered on a city, were ruled by individual kings. Sometimes, a stronger Maya state would dominate a weaker state and be able to exact tribute and labor from it. The development of agricultureRead MoreChristianity And The New Germanic Kingdoms1371 Words   |  6 Pagesis nothing like its former self. Never the less, everything had to start somehow. 500AD was a time of decline, separation, and the time for conquerors to emerge. Empires fell, religions grew, and science advanced. In the fifth century, religion, culture, politics, economics, education, society, and technology were all intertwined. Each one effects each other with conflicts or growth. Buddhism, Confucianism, Hinduism, Zoroastrianism, and Christianity are the main religions of the world. ChristianityRead MoreMayan Civilization and Culture1077 Words   |  5 Pages The Ancient Mayan civilization contained nearly two-thirds of Mesoamerica. The area included mostly volcanic mountains to porous limestone, also referred to as the lowlands in the more central regions. Mayan civilization extended from Belize and Mexico’s Yucatan Peninsula in the north, to Honduras in the south. What made the Mayans stand out to me the most, were their complex societies, which were built and modernized far ahead of its time in a tropical rainforest climate (Aissen, 1992). NormallyRead MoreHistory of Mayan Culture1499 Words   |  6 PagesHistory of Mayan Culture The mysterious culture of ancient Maya once covered a vast geographic area in Central and South America. Their civilization extended to parts of what are now Mexico, Honduras, and El Salvador, and most of Guatemala and Belize. The Mayans first settled in 1500BC. The Mayans environment consisted of tropical rainforests, which was also one of their main sources of resources, they turned the jungles into great cities. The rainforest would provide them with food, clothing,Read MoreThe Inspirations from the Mayan Ballgame1515 Words   |  7 Pagespeople of these civilizations, we have come to know of their rich culture and traditions. One group that we know a great deal of, the Classic Maya, exhibited a culture that was not only sophisticated and ahead of its time, but also one of great art and rituals. What was of great significance to these people was the Mayan Ballgame. The ballgame will be analyzed throughout this text, signifying its importance to the Mayan culture as evidenced in various articles and how these articles contribute

Criminal Law 2009 Exam Paper Free Essays

THIS PAPER IS NOT TO BE REMOVED FROM THE EXAMINATION HALLS UNIVERSITY OF LONDON 265 0010 ZA 269 0010 ZA 277 0101 ZA DIPLOMA IN LAW LLB EXAMINATION for External Students INTERMEDIATE EXAMINATION (Scheme A) FIRST AND SECOND YEAR EXAMINATIONS (Scheme B) GRADUATE ENTRY LEVEL I (Route A) GRADUATE ENTRY FIRST YEAR (Route B) BSc DEGREES for External Students MANAGEMENT WITH LAW, LAW WITH MANAGEMENT, ACCOUNTING WITH LAW AND LAW WITH ACCOUNTING FOR STUDENTS IN THE EXTERNAL PROGRAMME Criminal Law Wednesday 13 May 2009 : 10. 00 – 1. 15 pm Candidates will have fifteen minutes during which they may read the paper and make rough notes ONLY in their answer books. We will write a custom essay sample on Criminal Law 2009 Exam Paper or any similar topic only for you Order Now They then have the remaining THREE HOURS in which to answer the questions. Candidates should answer FOUR of the following EIGHT questions. Candidates should answer all parts of a question unless otherwise stated.  © University of London 2009 UL09/806 Page 1 of 4 1. Under what circumstances may a person be criminally liable for a failure to act? 2. (a) Could the reasoning in the cases of Roberts (1971) and Williams and Davis (1992) be said to conflict with that in the case of Blaue (1975)? b) Anna stabbed Iqbal. Iqbal was seriously injured. He was taken to hospital and placed on a life-support machine. One night, an intensivecare nurse, Norah, who hated money being wasted on expensive lifesupport machinery and without being authorised to do so, switched off the life support machine. Iqbal died. Consider Anna’s and Norah’s possible criminal liability for murder. 3. Fred and Marcus had fought because Marcus was angry with Fred for having carved the letter ‘Fâ€⠄¢ on to Livia’s arm using a penknife. Livia is Marcus’s 14year-old daughter, who begged Fred to do this as she was in love with him. Fred had reluctantly agreed. The wound was not serious, although it did require one stitch. Fred and Marcus decided to settle their differences by having a fight. Fred punched Marcus, knocking him over and causing him to fracture his skull. Fred ran away when the police were called. As Fred was making his way home, a beggar, Beryl, who was carrying a baby in her arms, approached him and asked him for money to feed the baby. This incensed Fred who hated beggars. He sprayed after-shave cologne in Beryl’s face causing her to drop the baby which bruised it slightly. The police then caught up with Fred. PC Bill tried to arrest him. Fred pushed PC Bill out of the way in an attempt to get away, causing PC Bill to stagger. In an effort to save himself from falling, PC Bill put his arm out and pushed it through a shop window, sustaining severe cuts to his arm. Discuss the possible criminal liability of Fred. UL09/806 Page 2 of 4 4. Egor, who had a history of depression and schizophrenia, and his wife Irina were eating in a restaurant. Egor was taking medication for his condition and was therefore not drinking alcohol. He was trying to reassure Irina who had received threatening letters from her ex-husband Alexey. All of a sudden, Alexey, who was very drunk, burst into the restaurant and stormed over to Egor and Irina’s table shouting: ‘You stole my wife! You must die! ’ Egor was alarmed. He picked up the heavy water jug from the table and threw it at Alexey. It hit Alexey on the head and he fell to the floor, unconscious. The sight of Alexey lying on the floor enraged Egor as he remembered the letters Alexey had sent to Irina. He was also worried that Alexey might wake up and kill him. He repeatedly kicked Alexey who died of a fractured skull before an ambulance could be called. Discuss Egor’s criminal liability. 5. â€Å"Self-induced intoxication is never accepted by the courts as an excuse for committing an offence. † Discuss. 6. On her way out from her workplace, Jenny found ? 50 which she used to buy a pair of shoes to go with the gown she had bought for her firm’s centenary ball. She later overheard someone in her office saying that they had lost ? 0 but she did not return the money. While chatting to her colleagues, she discovered that her firm had set up a fund to contribute ? 100 towards the cost of a ballgown for each female worker who could demonstrate financial hardship. Although, initially, she did not apply for this, as she had already bought her gown and was not in financial difficulties, after hearing that all of her female colleagues intended to do so, whether or not th ey had already purchased their gowns, she applied for the money stating that she was in financial difficulties. She thought it was probably alright as she knew that none of her colleagues was in financial difficulties either. She did not get the money as, by the time her application was received, she was told the fund had been spent. On the day of the ball, Jenny went to the hairdressers which was offering a 20% discount to students. She had borrowed her sister’s student union card which she showed to the receptionist and obtained the discount. When she arrived at her house, Jenny noticed that her next door neighbours were having a delivery of shopping. She had forgotten to buy anything for her lunch and was hungry and so, hoping they would not mind, took a microwave meal from one of the shopping bags, putting ? 5 through their letter box. Consider Jenny’s possible criminal liability. UL09/806 Page 3 of 4 7. Antoine enjoyed dressing up as a woman and so every Sunday he wore his sister’s clothes and called himself Antoinette. One Sunday, at his local pub, a visitor to the area, Geezer, starting chatting to him. Very quickly Antoine realised that Geezer thought he really was a woman and was sexually interested in him. Antoine did not tell Geezer the truth as Geezer was rather rough and Antoine was a little nervous of him. What Antoine did not know, however, was that Geezer was even more interested in Antoine’s Cartier watch which he thought would make a nice gift for his wife. He told Geezer that he was going to ‘powder his nose’ and took himself off to the men’s lavatory to think about how he was going to get away from Geezer. Geezer, however, came into the lavatory and was shocked to see ‘Antoinette’ there. As he came to realise what was going on, he became extremely angry at having been fooled. He ripped off Antoine’s clothes and forcibly penetrated him with a bar of soap. He then held Antoine down while he removed his watch. He put it in his pocket and ran off. Antoine, who was, by now, very distressed, put his clothes back on and left the pub. He thought a cup of tea might make him feel better and so went into a cafe where he ordered tea and toast. When he offered to pay, he was told that a bill would be brought to his table and that he should pay the cashier at the door as he left the cafe. When he had finished, he left the cafe without having paid. He was subsequently diagnosed with post-traumatic stress disorder and claims that he did not know what he was doing when he left the cafe. Consider the possible criminal liability of Antoine and Geezer. 8. Priya and her twin brother Dipak – both aged 16 – hated their next door neighbour, Hans. He swore at them if they made a noise and they were convinced that he spied on them and reported everything they did to their parents who were abroad. They decided that it was time to teach Hans a lesson and that Dipak would break into Hans’ house and give Hans a fright while Priya kept watch outside. The following night, while Priya kept watch, Dipak entered Hans’ house dressed as a skeleton, using a spare key he had found under a flowerpot. He put the key back once he had opened the front door. On his way to Hans’ bedroom he spotted a ? 20 note on the table and decided to take it. He then went into Hans’ bedroom, gently climbed on to the end of the bed and started vigorously jumping up and down shouting: â€Å"We’re coming to get you! † Hans woke up and was so terrified he had a heart attack and died instantly. Consider the possible criminal liability of Dipak and Priya. END OF PAPER UL09/806 Page 4 of 4 How to cite Criminal Law 2009 Exam Paper, Essays

Leadership Develop and Use Emotional Intelligence

Question: Discuss about the Leadership Develop and Use Emotional Intelligence. Answer: Respond to the Store Managers behavior and model of positive leadership: General Operations Manager will call for a one-to-one interview with all the employees. As described by Cavazotte et al. (2012) the reactions of the leaders is typically influential on the motivation of the employees. Hence, the General Operations Manager will motivate them to take some extra responsibilities for achieving the organizational goals. As mentioned by Sageer et al. (2012) by assuring the employee satisfaction greater level of commitment can be generated from the employees. Hence, the General Operations Manager will promise the employees to be rewarded in the augmented attainment of the sales goals. Moreover, all the employees will be asked for come up with new marketing ideas, which is the need of the organization to increase sales. Thus, the employees will feel valued and with better motivation, they will strive to attain the sales goals. As mentioned by Goleman et al. (2013) with the components of emotional intelligence a leader need to manage an adverse situation in the workplace. Without the principle of self-awareness, the store manager failed to ideate the impact of her behavior on the employees. Moreover, with the absence of self-regulation, she forgot to control her emotion and yelled over the subordinates. By losing empathy, she failed to identify the stress of the managers and with the absence of social skill; the store manager fails to pursue the managers for better performance. The store manager should have considered the basic principles of emotional intelligence. As mentioned by Wang et al. (2014) while identifying the failures of the team the leader needs to talk in a patient manner, which would reflect his empathy to the team members. Hence, she needs to talk to the managers and identify what failed them to meet the sakes goals, and encourage them in taking part in decision-making process to provide them a sense of trust and security. The behavior of the store manage could affect negatively to the store performance. As mentioned by Mowday et al. (2013) the bad communication skill of the leader may de-motivate the employees. The managers may lose their commitment to the organizational goal and identification to the values. Thus, the store would face the issue of absenteeism and frequent employee turnover, which would be against the long-term objective of the organization of being socially responsible, upholding efficient internal processes and commendable customer service. In the modern world of business, multi cultural workforce is a necessity. However, in such contexts, many misinterpretations of the behavior may take place. Here, in the selected case, the women may be religiously bound for not making a physical contact with others (handshake), which the colleagues are misinterpreting as a disrespectful behavior or snobbish attitude. Moreover, as mentioned by Sageer et al. (2012) the introverted people or those who are working in a place surrounded with the people of different culture generally remain silent. They often express their consent with this behavior. However, her colleagues may be misinterpreting it as a sign of aloofness. The operations manager will convince the employee by highlighting the achievement of that employee with the customers. Without a good communication skill, she would not be able to perform in a sales team. Therefore, the manager will convince the employee to give time to her to open up. The manager will also make him know about the cultural barriers she is having with other team members, and tell him to be more open with the behavioral pattern of that employee (Sageer et al. 2012). For raising awareness about the cross- cultural differences and promoting team bonding, the organization may arrange diversity awareness programs, which will enable the team members, understand the cultural expressions and values. Moreover, group discussions can also be made where team-bonding activities will be executed. As mentioned by Cavazotte et al. (2012) the leader can also share his/ her communication and cultural issues experienced by him and share the ways to overcome them. It will inspire the team members to address their inter-personal communication issues by themselves. As mentioned by Cavazotte et al. (2012) with the help of empathy a leader becomes able to understand the view of the others. Here, by using this principal, the manager may found the employee is an introvert. He is self-motivated, hence, he do not like to take part in the group activities. Moreover, by using the principal of self-awareness the principal will be able to understand that as long as the employee is performing well it is not needed to take his behavior personally. On the other hand, by applying the principal of self-regard, the manager can feel easy that it is not possible to make all the employees conform to the organizational procedures. Moreover, this staff is not breaching any regulation of the company. Therefore, it will be foolish to control or dominate him out of managerial ego will only create an issue of employee dissatisfaction. According to the model of Myers-Brigs, the employee can be an introvert and as per the model of Honey and Mumford the employee may be a reflector, hence, by compelling him for participating in the group activity will only de-motivate him (Val and Kemp 2012). By communication with the team members and that very employee about the positive sides of the group activities and the issues those are hindering him from participating the manager will be able to motivate him to take part in the team building activities. Moreover, by creating an organizational value of flexibility and choice, the employee will be provided a chance of working in group with individuality (Cavazotte et al. 2012). As mentioned by Ealias and George (2012) emotional effectiveness is needed for attaining employee satisfaction and thus obtaining the organizational objectives. The satisfied employees are more committed to the organizational visions and objectives. Hence, as discussed by Ealias and George (2012) while making a decision, it is important for the management to set examples to motivate others. Moreover, empathy in decision-making creates satisfied employees who are less prone to bad performance and a positive work culture can be upheld. It will attract and retain the skilled and valuable employees. As mentioned by Mowday et al. (2013) by considering the emotional requirements of the employees in the decision making process, the management can obtain a strong sense of obligation to the organizational objectives from the employees. A mutual trust and respect can be developed with it. Moreover, by removing the emotional obstruction, the management will be able to motivate the employees to attain the organizational objectives. In this particular case, the organization may inform the employees about the need of extra effort from their ends. The management may motivate the employees by mentioning and providing some emotional wards for achieving the incree4ased sales target. However, as mentioned by Sageer et al. (2012) before setting targets, the employees must asked for the inputs they need to achieve this target. Moreover, the employees may be invited to come up with innovative ideas to increase the sales count. As mentioned by Landsbergis et al. (2014) to uphold a positive working culture the organizations need to address the issue like ant discrimination, workplace safety, biased attitude etc. The policies and procedures for performance management, grievance addressing, equal employment opportunity etc. helps in maintaining internal satisfaction and managing the external (Governmental) environmental threats. In Australia, the Occupational health and safety covers the responsibility of the employers to protect the employees from physical and psychological injuries. Hence, while making decision, the management needs to consider the physical and psychological safety of the employees. On the other hand, while taking decision on the cost cutting by layoffs, the conditions of the Occupational Health and Safety Act 2000 and the Fair Work Act 2009 (Landsbergis et al 2014). On the other hand, while making policies, the Australian organizations need to concentrate on the guidelines of the laws like Australian Human Rights Commission Act 1986, Racial Discrimination Act 1975, Sex Discrimination Act 1984 and many others (Landsbergis et al. 2014). By integrating the requirements of these laws in the organizational decisions, the company becomes able to uphold a positive and fair working culture. The workplace health and safety legislation in Australia compels the employers to provide a physically and psychologically safe working environment to the employees. Moreover, as mentioned by Freedland et al. (2016) the OHS/WHS legislation make the employers legally responsible for identifying the potential hazards related to the organizational performance, assess risks and implement measures to control them, ensue safe use of goods and machineries, provide a safe system for work, insure the workers and their compensation. Thus, while implementing any managerial decisions, the leaders need to consider all these guidelines. References: Cavazotte, F., Moreno, V. and Hickmann, M., 2012. Effects of leader intelligence, personality and emotional intelligence on transformational leadership and managerial performance. The Leadership Quarterly, 23(3), pp.443-455. Ealias, A. and George, J., 2012. Emotional intelligence and job satisfaction: a correlational study.Research journal of commerce and behavioral science,1(4). Freedland, M., Bogg, A., Cabrelli, D., Collins, H., Countouris, N., Davies, A.C.L., Deakin, S. and Prassl, J. eds., 2016. The Contract of Employment. Oxford University Press. Goleman, D., Boyatzis, R. and McKee, A., 2013. Primal leadership: Unleashing the power of emotional intelligence. Harvard Business Press. Landsbergis, P.A., Grzywacz, J.G. and LaMontagne, A.D., 2014. Work organization, job insecurity, and occupational health disparities. American journal of industrial medicine, 57(5), pp.495-515. Mowday, R.T., Porter, L.W. and Steers, R.M., 2013. Employeeorganization linkages: The psychology of commitment, absenteeism, and turnover. Academic press Sageer, A., Rafat, S. and Agarwal, P., 2012. Identification of variables affecting employee satisfaction and their impact on the organization. IOSR Journal of business and management, 5(1), pp.32-39. Val, C. and Kemp, J., 2012. Leadership Styles. Pathways: The Ontario Journal Of Outdoor Education, 24(3), pp.28-31. Wang, C.J., Tsai, H.T. and Tsai, M.T., 2014. Linking transformational leadership and employee creativity in the hospitality industry: The influences of creative role identity, creative self-efficacy, and job complexity. Tourism Management, 40, pp.79-89.